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<h2 class="blog-title">Kalamandir Royale</h2>
<div class="blog-single-meta">
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<!-- <img class="mr10" src="images/blog/author-1.png" alt="" /> -->
<a class="pr15 body-light-color" href="">
Clothing/Apparel</a
><a class="ml15 pr15 body-light-color" href=""
>Hyderabad, India</a
><a class="ml15 body-light-color" href="">
1800 employees</a
>
</div>
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class="w-100 bdrs16"
src="images/blog/blog-single-1.jpg"
alt=""
/>
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<div class="roww wow fadeInUp" data-wow-delay="500ms">
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<h4 class="mb20 fw800">Challenges</h4>
<div class="row">
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<div class="ui-content">
<div class="list-style1">
<ul>
<li>
<i
class="far fa-check text-thm3 bgc-thm3-light"
></i
><span class="fw800"
>Inconsistent Brand Identity</span
>
: Kalamandir Royale struggled with maintaining a
cohesive brand identity across various channels
and customer touchpoints.
</li>
<li>
<i
class="far fa-check text-thm3 bgc-thm3-light"
></i
><span class="fw800">Market Differentiation</span
>: In a competitive apparel market,
differentiating their brand and showcasing their
unique offerings were challenging.
</li>
<li>
<i
class="far fa-check text-thm3 bgc-thm3-light"
></i
><span class="fw800">Low Brand Recall</span>:
Despite being established, there was a need to
strengthen their brand recall among customers and
create a lasting impression.
</li>
</ul>
</div>
</div>
</div>
</div>
<h4 class="mb20 fw800">Tasks Assigned</h4>
<p class="mb25 ff-heading text">
Kalamandir Royale partnered with Oninjas to revamp and
strengthen their branding strategy:
</p>
<div class="row">
<div class="col-auto">
<div class="ui-content">
<div class="list-style1">
<ul>
<li>
<i
class="far fa-check text-thm3 bgc-thm3-light"
></i
><span class="fw800"
>Brand Identity Development</span
>: Redefining and unifying the brand's visual and
verbal identity across all platforms.
</li>
<li>
<i
class="far fa-check text-thm3 bgc-thm3-light"
></i
><span class="fw800">Visual Branding</span>:
Creating consistent and compelling visual elements
including logo, color schemes, and typography.
</li>
<li>
<i
class="far fa-check text-thm3 bgc-thm3-light"
></i
><span class="fw800">Brand Messaging</span>:
Crafting clear and engaging brand messages that
resonate with target audiences.
</li>
<li>
<i
class="far fa-check text-thm3 bgc-thm3-light"
></i
><span class="fw800">Marketing Collaterals</span>:
Designing marketing materials such as brochures,
posters, and digital content to align with the new
brand identity.
</li>
<li>
<i
class="far fa-check text-thm3 bgc-thm3-light"
></i
><span class="fw800">Social Media Presence</span>:
Enhancing the brand's presence and consistency
across social media platforms.
</li>
</ul>
</div>
</div>
</div>
</div>
<img
src="images/blog/blog-single-2.jpg"
alt=""
class="bdrs4 post-img-2 w-100 mb-4"
/>
<h4 class="mb20 fw800">Tools Utilized</h4>
<p class="mb25 ff-heading text">
Oninjas utilized various tools and technologies to execute
the branding strategy effectively:
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<div class="col-auto">
<div class="ui-content">
<div class="list-style1">
<ul>
<li>
<i
class="far fa-check text-thm3 bgc-thm3-light"
></i
><span class="fw800"
>Adobe Creative Suite (Photoshop, Illustrator,
InDesign)</span
>: For designing visual elements and marketing
materials.
</li>
<li>
<i
class="far fa-check text-thm3 bgc-thm3-light"
></i
><span class="fw800">Canva</span>: For creating
branded content and social media graphics.
</li>
<li>
<i
class="far fa-check text-thm3 bgc-thm3-light"
></i
><span class="fw800">Trello/Asana</span>: For
project management and coordination of branding
tasks.
</li>
<li>
<i
class="far fa-check text-thm3 bgc-thm3-light"
></i
><span class="fw800">Google Workspace</span>: For
collaborative work and communication during the
branding process.
</li>
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class="far fa-check text-thm3 bgc-thm3-light"
></i
><span class="fw800">Hootsuite</span>: For
managing and scheduling consistent social media
posts.
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<h4 class="mb20 fw800">Results</h4>
<p class="mb25 ff-heading text">
Kalamandir Royale saw significant improvements following
their collaboration with Oninjas:
</p>
<div class="row">
<div class="col-auto">
<div class="ui-content">
<div class="list-style1">
<ul>
<li>
<i
class="far fa-check text-thm3 bgc-thm3-light"
></i
><span class="fw800"
>Consistent Brand Identity</span
>: A cohesive and recognizable brand identity was
established across all channels, enhancing brand
perception.
</li>
<li>
<i
class="far fa-check text-thm3 bgc-thm3-light"
></i
><span class="fw800"
>Increased Market Presence</span
>: Differentiated and compelling brand visuals and
messages helped Kalamandir Royale stand out in the
competitive market.
</li>
<li>
<i
class="far fa-check text-thm3 bgc-thm3-light"
></i
><span class="fw800">Enhanced Brand Recall</span>:
Strengthened brand recognition and recall among
customers, leading to increased engagement and
loyalty.
</li>
<li>
<i
class="far fa-check text-thm3 bgc-thm3-light"
></i
><span class="fw800">Streamlined Marketing</span>:
Consistent and professional marketing materials
aligned with the new brand identity improved
overall marketing efforts.
</li>
</ul>
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<div class="blockquote-style1 mb60">
<blockquote class="blockquote">
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src="images/blog/blog-single-2.jpg"
alt=""
class="bdrs4 post-img-2 w-100 h-100"
/>
</div>
<div class="col-lg-8 col-6">
<p
class="fst-italic fz15 fw500 ff-heading dark-color"
>
"Oninjas has been instrumental in transforming our
brand identity. They understood our need for a
cohesive and strong brand presence and delivered
beyond our expectations. The new branding has not
only enhanced our visibility but also created a more
engaging and memorable experience for our customers.
Their expertise in branding and attention to detail
have been invaluable. We highly recommend Oninjas to
any company looking to elevate their brand."
</p>
<h5 class="quote-title">
Chaitanya, Head of Digital, Kalamandir Royale
</h5>
</div>
</div>
</blockquote>
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