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<title>Qlixs</title>
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<h2 class="post-title">
Driving Exponential Growth for Popl with In-Platform Lead Generation
on LinkedIn Ads
</h2>
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<!-- <ul>
<li><b>Sales/Revenue : </b> 300% increase after 180 days</li>
<li><b>Store Sessions : </b> 300% increase after 180 days</li>
<li>
<b>Mobile Compatibility : </b> Needed a responsive website
design to cater to mobile users.
</li>
<li><b>Store Niche : </b> Pets (USA & Big 5 Markets)</li>
<li><b>Blended ROAS : </b> Over 8x</li>
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<p>
In this case study, we delve into the sophisticated data-driven
ecommerce marketing strategies that propelled a pet brand to
remarkable success.
</p>
<span class="line-break"></span>
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<h3>The Challenge</h3>
<p>
Popl, the leading digital business card provider, needed to
generate leads for its Teams service, a suite of offerings
designed to help brands collect and manage leads acquired
through digital business cards. Given the professional nature of
their product, LinkedIn was identified as the ideal platform for
lead generation. Popl was offering a free month trial of the
Teams service to build momentum, and they needed an efficient
and seamless signup process to maximize conversion rates.
</p>
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<span class="line-break"></span>
<h3>Our Solution</h3>
<p>
Qlixs Digital Agency developed a campaign leveraging LinkedIn's
in-platform lead forms. These forms allow users to submit their
information directly within LinkedIn, reducing friction and
improving the overall user experience.
</p>
<span class="line-break"></span>
<span class="line-break"></span>
<h3>Steps Taken:</h3>
<h4>1. Identified Key Information:</h4>
<ul>
<li>
Qlixs streamlined the lead data collection process by
identifying the most crucial pieces of information needed
upfront, minimizing the time required for users to complete
the form.
</li>
</ul>
<span class="line-break"></span>
<span class="line-break"></span>
<h4>2. Optimized Lead Forms:</h4>
<ul>
<li>
Utilized LinkedIn’s auto-fill feature to pre-populate form
fields with users’ LinkedIn profile information, further
reducing friction.
</li>
</ul>
<span class="line-break"></span>
<span class="line-break"></span>
<h4>3. Developed Effective Ad Copy:</h4>
<ul>
<li>
Created compelling ad copy to promote the free month trial and
the benefits of Popl’s Teams service.
</li>
</ul>
<span class="line-break"></span>
<span class="line-break"></span>
<h4>4. Integrated with CRM:</h4>
<ul>
<li>
Linked the lead forms to Popl’s internal CRM for seamless data
transfer and follow-up.
</li>
</ul>
<span class="line-break"></span>
<span class="line-break"></span>
<h4>4. Landing Page for Scheduling Calls:</h4>
<ul>
<li>
Developed a landing page where users could schedule a call
with Popl after completing the LinkedIn form.
</li>
</ul>
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<img src="assets/img/innerpage/linked-ads-casestudy-inner2.png" alt />
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<h3>The Results</h3>
<p>
The LinkedIn lead form campaign delivered remarkable results,
significantly outperforming the previous website-based lead
generation approach:
</p>
<span class="line-break"></span>
<ul>
<li>
<b>92% Improvement in Cost-Per-Lead : </b> The cost per lead
was reduced by 92%, making the campaign much more
cost-effective.
</li>
<li>
<b>1023% Improvement in Total Leads : </b> The total number of
leads generated increased by 1023%, showcasing the campaign's
effectiveness in reaching and converting potential customers.
</li>
<li>
<b>3373% Improvement in Click-to-Conversion Rate : </b> The
click-to-conversion rate saw an extraordinary improvement of
3373%, indicating a highly efficient lead capture process.
</li>
<li>
<b>30% Improvement in Click-Through-Rate : </b> The
click-through rate increased by 30%, reflecting better
engagement with the ads.
</li>
</ul>
<span class="line-break"></span>
<span class="line-break"></span>
<span class="line-break"></span>
<h3>Conclusion</h3>
<p>
Qlixs Digital Agency’s innovative use of LinkedIn’s in-platform
lead forms enabled Popl to significantly enhance their lead
generation efforts. By reducing friction in the signup process
and ensuring a seamless user experience, Popl was able to
attract a significantly higher number of leads at a much lower
cost. This approach not only maximized their advertising ROI but
also established a scalable model for future campaigns
</p>
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