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<h2 class="post-title">
Achieving Efficient Patient Acquisition Growth for a Dermatologist
</h2>
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<h3>Background</h3>
<span class="line-break"></span>
<p>
Our client, a leading dermatology clinic, faced stiff
competition in the healthcare market. They aimed to increase
patient acquisition, enhance their online presence, and improve
overall patient engagement. Qlixs Digital Agency leveraged
Google My Business (GMB), SEO, Meta Ads, Search Ads with
call-to-action (CTA) for connecting to a bot and direct calls,
and a state-of-the-art chatbot integrated with Generative AI to
achieve these goals.
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<h3>Objectives</h3>
<h4>1. Increase Patient Acquisition</h4>
<ul>
<li>
<b>Goal : </b> Boost the number of new patients visiting the
clinic.
</li>
<li>
<b>Execution : </b> Utilize targeted online and offline
marketing channels to attract potential patients and convert
leads into appointments.
</li>
</ul>
<span class="line-break"></span>
<span class="line-break"></span>
<h4>2. Enhance Online Presence and Visibility</h4>
<ul>
<li>
<b>Goal : </b> Improve the clinic's digital footprint to make
it easier for potential patients to find and engage with the
clinic online.
</li>
<li>
<b>Execution : </b> Optimize the clinic’s online profiles,
content, and ads to rank higher in search results and appear
prominently on social media.
</li>
</ul>
<span class="line-break"></span>
<span class="line-break"></span>
<h4>3. Improve Patient Engagement and Confidence</h4>
<ul>
<li>
<b>Goal : </b> Increase patient interaction and trust in the
clinic’s services.
</li>
<li>
<b>Execution : </b> Implement tools and strategies to provide
timely and accurate information to patients, addressing their
concerns and queries effectively.
</li>
</ul>
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<span class="line-break"></span>
<span class="line-break"></span>
<h3>Strategy and Execution</h3>
<h4>1. Google My Business (GMB) Optimization</h4>
<ul>
<li>
<b>Complete Profile Setup : </b> Ensured the GMB profile was
fully optimized with accurate business information,
high-quality images, and updated service listings.
</li>
<li>
<b>Regular Updates : </b> Posted regular updates, promotions,
and patient testimonials to keep the profile active and
engaging.
</li>
<li>
<b>Reviews Management : </b> Encouraged satisfied patients to
leave positive reviews and promptly responded to all reviews
to enhance credibility. This included a review generation
campaign through follow-up emails and SMS reminders
post-appointment.
</li>
</ul>
<span class="line-break"></span>
<span class="line-break"></span>
<h4>2. Search Engine Optimization (SEO)</h4>
<ul>
<li>
<b>Keyword Research : </b> Identified high-traffic keywords
relevant to dermatology services such as PRP, Laser Hair
Removal, and CoolSculpting using tools like SEMrush and
Ahrefs.
</li>
<li>
<b>Content Creation : </b> Developed a comprehensive content
strategy that included informative blog posts, treatment
guides, and patient stories. Content was created with a focus
on E-A-T (Expertise, Authoritativeness, and Trustworthiness)
to align with Google’s quality guidelines.
</li>
<li>
<b>On-Page Optimization : </b> Improved meta tags, headings,
and internal linking structures to enhance search engine
rankings. This also included schema markup for local business
and medical services.
</li>
<li>
<b>Local SEO : </b> Focused on local SEO strategies, such as
local citations, optimizing the clinic’s website for local
keywords, and ensuring consistent NAP (Name, Address, Phone)
information across all online platforms.
</li>
</ul>
<span class="line-break"></span>
<span class="line-break"></span>
<h4>3. Meta Ads (Facebook and Instagram)</h4>
<ul>
<li>
<b>Targeted Campaigns : </b> Created highly targeted ad
campaigns focusing on demographics, interests, and behaviors
of potential patients. Advanced targeting included lookalike
audiences and detailed interest targeting based on users'
engagement with dermatology content.
</li>
<li>
<b>Engaging Creatives : </b> Designed visually appealing ads
showcasing before-and-after treatment results, patient
testimonials, and special offers. Videos and carousel ads were
used to capture attention and provide more information.
</li>
<li>
<b>Retargeting : </b> Implemented retargeting strategies to
engage visitors who had previously interacted with the
clinic’s website or social media profiles. Dynamic ads were
used to show personalized content to users based on their past
interactions.
</li>
</ul>
<span class="line-break"></span>
<span class="line-break"></span>
<h4>4. Search Ads with CTA</h4>
<ul>
<li>
<b>Targeted Keywords : </b> Implemented search ads targeting
specific keywords related to dermatology treatments, ensuring
high relevance and intent.
</li>
<li>
<b>Compelling CTAs : </b> Created CTAs like "Chat with Our Bot
Now" and "Call Us Today" to encourage immediate interaction.
Ad extensions such as call buttons and site links were used to
increase ad visibility and clicks.
</li>
<li>
<b>Bot and Call Integration : </b> Integrated options for
users to either connect with the chatbot for immediate
assistance or directly call the clinic for appointments. Call
tracking was implemented to measure the effectiveness of these
ads.
</li>
</ul>
<span class="line-break"></span>
<span class="line-break"></span>
<h4>5. Chatbot Implementation</h4>
<ul>
<li>
<b>AI-Powered Chatbot : </b> Integrated an AI-powered chatbot
on the clinic’s website to handle patient inquiries 24/7. The
chatbot was designed to provide personalized responses based
on user input.
</li>
<li>
<b>Treatment Information : </b> Programmed the chatbot to
provide detailed information about various treatments like
PRP, Laser Hair Removal, and CoolSculpting. The chatbot
utilized Generative AI to simulate human-like conversations
and provide accurate information.
</li>
<li>
<b>Appointment Scheduling : </b> Enabled the chatbot to
schedule appointments directly, reducing friction for
potential patients. The chatbot was also integrated with the
clinic’s CRM to manage appointments and follow-ups seamlessly.
</li>
</ul>
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<span class="line-break"></span>
<span class="line-break"></span>
<h3>Advanced Objectives and Execution</h3>
<h4>1. Increase Patient Acquisition</h4>
<ul>
<li>
<b>Advanced Segmentation : </b> Created detailed patient
personas and segmented the audience based on demographics,
interests, and behaviors. This allowed for highly personalized
marketing messages.
</li>
<li>
<b>Lead Nurturing : </b> Developed lead nurturing sequences
through email marketing and retargeting ads to guide potential
patients through the decision-making process.
</li>
</ul>
<span class="line-break"></span>
<span class="line-break"></span>
<h4>2. Enhance Online Presence and Visibility</h4>
<ul>
<li>
<b>Content Distribution : </b> Used a multi-channel content
distribution strategy to share blog posts, videos, and
infographics across social media, email newsletters, and
industry forums.
</li>
<li>
<b>Influencer Collaborations : </b> Partnered with local
influencers and healthcare bloggers to increase brand
visibility and reach a wider audience.
</li>
</ul>
<span class="line-break"></span>
<span class="line-break"></span>
<h4>3. Improve Patient Engagement and Confidence</h4>
<ul>
<li>
<b>Patient Education : </b> Created a comprehensive FAQ
section and educational resources on the website to provide
in-depth information about various treatments.
</li>
<li>
<b>Live Chat Support : </b> Offered live chat support during
business hours to provide instant assistance to website
visitors, complementing the AI chatbot’s 24/7 availability.
</li>
</ul>
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<img src="assets/img/innerpage/skin-project-casestudy-inner1.png" alt />
</div>
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<span class="line-break"></span>
<h3>Results</h3>
<h4>1. Enhanced Online Visibility and Engagement</h4>
<ul>
<li>
<b>GMB Impact : </b> A 40% increase in views and a 30%
increase in direct inquiries from GMB within three months.
</li>
<li>
<b>SEO Success : </b> Achieved top 3 rankings for targeted
keywords, resulting in a 50% increase in organic traffic to
the website.
</li>
<li>
<b>Meta Ads Performance : </b> A 35% increase in social media
engagement and a 25% increase in click-through rates for Meta
Ads campaigns.
</li>
</ul>
<span class="line-break"></span>
<span class="line-break"></span>
<h4>2. Improved Patient Acquisition and Conversion</h4>
<ul>
<li>
<b>Search Ads Impact : </b> Search ads with CTAs for
connecting to the bot and direct calls saw a 40% increase in
conversions. The immediate interaction options significantly
reduced the drop-off rate.
</li>
<li>
<b>Chatbot Effectiveness : </b> The chatbot handled over 500
inquiries per month, with a 60% conversion rate for
appointment bookings.
</li>
<li>
<b>AI Confidence Boost : </b> Generative AI provided accurate
and reassuring responses to patient queries, significantly
improving user confidence and satisfaction.
</li>
</ul>
<span class="line-break"></span>
<span class="line-break"></span>
<h4>3. Business Growth</h4>
<ul>
<li>
<b>Appointment Increase : </b> Overall, there was a 45%
increase in patient appointments within six months.
</li>
<li>
<b>Revenue Growth : </b> The clinic experienced a 50% growth
in revenue due to the increased number of patients and the
effective upselling of advanced treatments.
</li>
</ul>
<span class="line-break"></span>
<span class="line-break"></span>
<span class="line-break"></span>
<h3>Conclusion</h3>
<p>
Qlixs Digital Agency’s multi-channel mixed marketing strategy,
leveraging GMB, SEO, Meta Ads, Search Ads with engaging CTAs,
and an AI-powered chatbot, significantly enhanced patient
acquisition and engagement for the dermatology clinics.
</p>
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