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          <div class="details-page-content">
            <h3>Challenges</h3>
            <span class="line-break"></span>
            <ul>
              <li>
                <b>Patient Acquisition : </b> Needed to increase patient
                inquiries and appointments through targeted digital marketing.
              </li>
              <li>
                <b>Brand Awareness : </b> Required to enhance visibility and
                educate potential patients about specialized fertility
                services.
              </li>
              <li>
                <b>Competitive Market Positioning : </b> Faced challenges in
                standing out in a crowded healthcare industry.
              </li>
            </ul>
            <span class="line-break"></span>
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            <span class="line-break"></span>
            <h3>Tasks Assigned</h3>
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                      d="M10.9684 4.96979C10.9613 4.9767 10.9546 4.98404 10.9484 4.99179L7.47539 9.41679L5.38239 7.32279C5.24021 7.19031 5.05216 7.11819 4.85786 7.12162C4.66356 7.12505 4.47818 7.20376 4.34076 7.34117C4.20335 7.47858 4.12464 7.66397 4.12121 7.85827C4.11778 8.05257 4.18991 8.24062 4.32239 8.38279L6.96839 11.0298C7.03967 11.1009 7.12455 11.157 7.21797 11.1946C7.31139 11.2323 7.41143 11.2507 7.51213 11.2488C7.61283 11.247 7.71212 11.2249 7.80408 11.1838C7.89604 11.1427 7.97879 11.0835 8.04739 11.0098L12.0394 6.01979C12.1753 5.87712 12.2496 5.68669 12.2463 5.48966C12.2429 5.29263 12.1622 5.10484 12.0214 4.96689C11.8807 4.82893 11.6914 4.7519 11.4943 4.75244C11.2973 4.75299 11.1083 4.83106 10.9684 4.96979Z" />
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                Developed and executed targeted PPC campaigns to drive patient
                acquisition.
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                      d="M8 15C6.14348 15 4.36301 14.2625 3.05025 12.9497C1.7375 11.637 1 9.85652 1 8C1 6.14348 1.7375 4.36301 3.05025 3.05025C4.36301 1.7375 6.14348 1 8 1C9.85652 1 11.637 1.7375 12.9497 3.05025C14.2625 4.36301 15 6.14348 15 8C15 9.85652 14.2625 11.637 12.9497 12.9497C11.637 14.2625 9.85652 15 8 15ZM8 16C10.1217 16 12.1566 15.1571 13.6569 13.6569C15.1571 12.1566 16 10.1217 16 8C16 5.87827 15.1571 3.84344 13.6569 2.34315C12.1566 0.842855 10.1217 0 8 0C5.87827 0 3.84344 0.842855 2.34315 2.34315C0.842855 3.84344 0 5.87827 0 8C0 10.1217 0.842855 12.1566 2.34315 13.6569C3.84344 15.1571 5.87827 16 8 16Z" />
                    <path
                      d="M10.9684 4.96979C10.9613 4.9767 10.9546 4.98404 10.9484 4.99179L7.47539 9.41679L5.38239 7.32279C5.24021 7.19031 5.05216 7.11819 4.85786 7.12162C4.66356 7.12505 4.47818 7.20376 4.34076 7.34117C4.20335 7.47858 4.12464 7.66397 4.12121 7.85827C4.11778 8.05257 4.18991 8.24062 4.32239 8.38279L6.96839 11.0298C7.03967 11.1009 7.12455 11.157 7.21797 11.1946C7.31139 11.2323 7.41143 11.2507 7.51213 11.2488C7.61283 11.247 7.71212 11.2249 7.80408 11.1838C7.89604 11.1427 7.97879 11.0835 8.04739 11.0098L12.0394 6.01979C12.1753 5.87712 12.2496 5.68669 12.2463 5.48966C12.2429 5.29263 12.1622 5.10484 12.0214 4.96689C11.8807 4.82893 11.6914 4.7519 11.4943 4.75244C11.2973 4.75299 11.1083 4.83106 10.9684 4.96979Z" />
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                Managed social media advertising to raise brand awareness and
                engage with potential patients.
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              <li>
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                  <g>
                    <path
                      d="M8 15C6.14348 15 4.36301 14.2625 3.05025 12.9497C1.7375 11.637 1 9.85652 1 8C1 6.14348 1.7375 4.36301 3.05025 3.05025C4.36301 1.7375 6.14348 1 8 1C9.85652 1 11.637 1.7375 12.9497 3.05025C14.2625 4.36301 15 6.14348 15 8C15 9.85652 14.2625 11.637 12.9497 12.9497C11.637 14.2625 9.85652 15 8 15ZM8 16C10.1217 16 12.1566 15.1571 13.6569 13.6569C15.1571 12.1566 16 10.1217 16 8C16 5.87827 15.1571 3.84344 13.6569 2.34315C12.1566 0.842855 10.1217 0 8 0C5.87827 0 3.84344 0.842855 2.34315 2.34315C0.842855 3.84344 0 5.87827 0 8C0 10.1217 0.842855 12.1566 2.34315 13.6569C3.84344 15.1571 5.87827 16 8 16Z" />
                    <path
                      d="M10.9684 4.96979C10.9613 4.9767 10.9546 4.98404 10.9484 4.99179L7.47539 9.41679L5.38239 7.32279C5.24021 7.19031 5.05216 7.11819 4.85786 7.12162C4.66356 7.12505 4.47818 7.20376 4.34076 7.34117C4.20335 7.47858 4.12464 7.66397 4.12121 7.85827C4.11778 8.05257 4.18991 8.24062 4.32239 8.38279L6.96839 11.0298C7.03967 11.1009 7.12455 11.157 7.21797 11.1946C7.31139 11.2323 7.41143 11.2507 7.51213 11.2488C7.61283 11.247 7.71212 11.2249 7.80408 11.1838C7.89604 11.1427 7.97879 11.0835 8.04739 11.0098L12.0394 6.01979C12.1753 5.87712 12.2496 5.68669 12.2463 5.48966C12.2429 5.29263 12.1622 5.10484 12.0214 4.96689C11.8807 4.82893 11.6914 4.7519 11.4943 4.75244C11.2973 4.75299 11.1083 4.83106 10.9684 4.96979Z" />
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                Implemented retargeting campaigns to maintain engagement and
                conversion.
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            <h3>Tools Utilized</h3>
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                <ul>
                  <li>
                    <b>Google Ads : </b> Managed PPC campaigns for targeted
                    advertising.
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                    <b>Facebook Ads Manager : </b> Optimized social media ads
                    for maximum reach and engagement.
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                    <b>Google Analytics : </b> Tracked campaign performance
                    and ROI for continuous optimization.
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            <h3>Results</h3>
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              <div class="col-md-12">
                <ul>
                  <li>
                    <b>Increased Patient Inquiries : </b> Targeted PPC
                    campaigns drove higher volumes of patient inquiries.
                  </li>
                  <li>
                    <b>Enhanced Brand Visibility : </b> Strategic social media
                    campaigns improved brand awareness and patient engagement.
                  </li>
                  <li>
                    <b>Improved Conversion Rates : </b> Optimized campaigns
                    led to increased patient appointments and conversions.
                  </li>
                </ul>
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            <table>
              <tbody>
                <tr>
                  <td>Company:</td>
                  <td><span>Angels Fertility</span></td>
                </tr>
                <tr>
                  <td>Industry:</td>
                  <td><span>Healthcare</span></td>
                </tr>
                <tr>
                  <td>Location:</td>
                  <td><span>Hyderabad, India </span></td>
                </tr>
                <tr>
                  <td>Size:</td>
                  <td><span>30 employees</span></td>
                </tr>
              </tbody>
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Anon7 - 2022
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